Iyo

Iyo (伊予) is a city in central Ehime Prefecture, located between Matsuyama and Ozu along the coast of the Uwa Sea. It is a small industrial and agricultural city, known for its citrus groves, textile production, and access to the Shikoku Pilgrimage. The area offers a relaxed, non-touristy look at everyday life in rural Ehime. Spring and autumn are the best times to visit.

By Plane

Matsuyama Airport (MYJ) is about 40 minutes north by car. Takamatsu Airport (TAK) is about 2 hours east.

By Train

Iyo is on the JR Yosan Line. From Matsuyama, local trains take about 25 minutes; limited express trains stop at Iyo-shi Station.

By Car / Road

Route 56 passes through Iyo. From Matsuyama it's about 25 minutes by car. From Ozu it's about 20 minutes.

A car is the easiest way to explore the area. The central area is walkable. Taxis are available but limited.

• Iyo City History Museum — Local exhibits on the area's development and traditional crafts.

• Citrus groves — Terraced hillsides of mikan trees, especially scenic in autumn.

• Coastal scenery — Views across the Uwa Sea.

• Citrus picking — Seasonal fruit picking at local farms.

• Shikoku Pilgrimage temples — Several nearby temples can be visited.

• Beach visits — Quiet beaches along the coast in summer.

Small local restaurants serve Ehime-style set meals with seafood and vegetables. Udon and soba are also common.

Tap water is safe. Fresh mikan juice and local sake.

• Budget: Business hotels, ¥4,000–7,000.
• Mid-range: Small hotels and inns, ¥7,000–11,000.
• Upscale: Limited; most visitors stay in Matsuyama.

Fresh citrus, processed orange products, and local textiles.

• Matsuyama — 25 minutes north, with Dogo Onsen and Matsuyama Castle.
• Ozu — 20 minutes south, with Ozu Castle and historic riverside.
• Uchiko — 15 minutes north, a preserved Edo-period merchant town.
• Yawatahama — 40 minutes southwest, with its port and citrus farms.