San Juan

San Juan is a coastal municipality in La Union, widely known as the "Surfing Capital of the Philippines" outside of Siargao. Its long stretch of beach — particularly the Urbiztondo and Barangay San Juan sections — offers consistent waves from October to March, attracting surfers from around the world. The town has a relaxed, backpacker vibe with a string of beachfront resorts, surf schools, and restaurants.

San Juan is 20 minutes north of San Fernando (La Union) by jeepney or bus. Buses from Manila (Partas, Dominion, Philippine Rabbit) stop at San Juan on the way north. By car, take the MacArthur Highway.

Tricycles and walking along the beach strip. The surf area is concentrated in a 2-km stretch accessible on foot.

• San Juan Beach — The main surfing beach. The entire 5-km coastline is divided into surf spots. The central area has the most amenities.

• Pindangan Ruins — The ruins of a Spanish-era church, destroyed by an 1892 earthquake. A historical marker on the site explains its significance.

• Tangadan Falls (15 min inland) — A multi-tier waterfall surrounded by jungle. Entry ₱20.

• Surf — Board rental ₱200–400 per hour. Surf lessons ₱500–1,000 per session. The best months are October–March when the waves are 1–3 m.

• Stand-up paddleboarding — Available from several resorts.

• Sunset bonfires on the beach — A common social activity.

• El Union Coffee (Urbiztondo) — Famous for its single-origin beans, acai bowls, and burritos. The go-to breakfast spot for surfers. Coffee ₱200–300.
• Flotsam & Jetsam (beachfront) — Filipino and international menu. Known for kinilaw (ceviche) and fish tacos. Meals ₱300–600.
• Gangnam Korean Restaurant (National Highway) — Korean dishes like bibimbap and bulgogi.
• Surf Shack (beachfront) — Smoothie bowls, sandwiches, and fresh juices. Meals ₱250–400.

• El Union Coffee — The best coffee in La Union.
• Beach bars — Several casual bars along the surf strip. Beer ₱60–100.
• Kubo bars — Open-air bamboo huts serving rum and cocktails on the beach.

• Budget: Surfer's Inn (dorm beds ₱500–700); Charlie's Hangar (dorm ₱600); San Juan Surf Resort (dorm ₱600).
• Mid-range: Playa de Oro (rooms from ₱2,500); Ocean Park Hotel (rooms from ₱2,000).
• Upscale: Absolutely Beach Resort (rooms from ₱3,500); Thunderbird Resorts (Poro Point, 20 min south, rooms from ₱4,000).

• San Juan Public Market — Fresh produce and local goods.
• Souvenir shops along the beach strip — Surf-themed T-shirts, boardshorts, and handicrafts.

• San Fernando (20 min south) — La Union capital.
• Bauang (30 min south) — Longganisa and beach resorts.
• Baguio (1.5 hours east) — Mountain resort city.
• Vigan (2 hours north) — UNESCO World Heritage City.